Easy Actions to Increase Spotify Traction

By Grayce Moran.

In a world where CD’s and iTunes libraries are a thing of the past, artists often struggle to make money from their music releases. Streaming is the newest and most popular way to listen to music, making mechanical royalties an important portion of an artist’s income.

Spotify is the largest and most well-known streaming subscription service, and an artist’s best chance at reaching an audience and making some money in the process. One way to gain traction on this platform is utilizing CD Baby.

The first step to success on Spotify is to get verified. Normally, this process would take a few days to complete; however, if you are registered through CD Baby, this is instantaneous. Make all of your artist information available to your audience – bio, concert calendar, press photos, etc.

Be sure to plan ahead. This is the most important factor to take away from this article. To effectively promote your music, you will need to plan at least 3-4 weeks ahead of your release date.

Sign your music up for distribution and Show.co (free for CD Baby clients). This will allow you to run Pre-save & Follow Campaigns, giving your current fans first access to your music. All you need is your single’s UPC, a good press photo and a catchy hook or reward.

Seven days before your release, submit your song to Spotify’s editorial team. Include your current pre-save and follow plans, your advertising budget, and any other campaigns you are using to promote your content. This will guarantee that your song is placed on your follower’s Release and Radar playlists.

Finally, invest in your music and make sure you have an advertising budget. Running ads is your best tool to reach a new audience. Don’t rush. Plan ahead. Put in the effort and you will see your Spotify numbers begin to rise.

Source: Robley, Chris. “How to Promote Your next Song on Spotify.” DIY Musician Blog, CD Baby, 2 Mar. 2020

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