Written by Lindsey Batista, Rock The Dream
Every artists’ success comes down to the same thing: the fanbase. That’s why the relationship between artists and fans is crucial, especially for those who are up and coming. In our streaming and social media ruled world, fans are bombarded by new music and artists all the time. It’s important for artists, then, to be creative in how they reach and respond to their fans.
One way for artists to have personal interactions with fans is by texting them. This goes against the typical rules of “fame”, but all kinds of artists have been successfully texting with fans through special services, like the startup “Community”. This service, among others, allows for celebrities or rising artists to have a separate number (not their personal cell), to give to their fanbase to send updates or reply directly to messages.
The amount of personal interaction depends on the artist, and sometimes the only responses are automatic replies. Many artists though, like P. Diddy, reach out to loyal fans, send personalized responses, and even invite them to parties. Other artists who text with fans include the likes of Paul McCartney and Marshmello, along with a number of other celebrities.
For huge stars, texting is mostly a way to say thank you and give back to their existing fans. It’s also a great way for emerging artists to grow and solidify their fanbase. Fans are more likely to be loyal, show up to more shows, and spread the name of an artist who personally reaches out to thank them and takes their feedback.
On the other side, artists can send out messages to promote shows and merch, announce new music, have a giveaway, or anything else that will promote them.
A service like this is more useful now than ever for artists since most concerts and festivals are cancelled for the near future. With most of the country and world in lockdown, it’s the perfect time to work on your craft, and also your brand. Fans, too, probably have more time and attention to give to music. Sending your fans a reminder of all that you’ve been working on will help you long after quarantine is over.
Source: Lorenz, Taylor. “Forget DMs. Celebrities Want You to Text Them.” The New York Times, The New York Times, 15 Oct. 2019, http://www.nytimes.com/2019/10/15/style/celebrity-phone-numbers.html.