Written by Lindsey Batista, Rock the Dream
The best thing that can happen to an artist who hopes to top charts and make it big is that one of their songs goes viral. In the era of social media, this has become more common and a goal attained by a number of artists, even with small followings. Whether on the new sensation, Tik Tok, which has propelled many songs into the spotlight, or some other way, what you do after a song or video goes viral is crucial to your career.
A lot of people think that getting your “15 minutes” of fame is all that it takes to show the world who you are and launch into stardom. This is not always the case, though, as many of these viral stars fade out of the limelight nearly as fast as they arrived. It takes effort to turn this into an opportunity to capture long term fans.
You want to keep your song on people’s radars for as long as you can, since you know your viral stint won’t last forever. The more time it’s trending, though, the more listeners it will reach. Make sure to promote anything big related to the song on your social medias, like a well known artist posting a cover or comment, or if you get added to a major playlist. Ask friends to do the same, and be grateful to everyone who helps promote it.
If the song doesn’t already have a video, you should start working on one right away. Try to release it while it’s still a recent memory, and this might give the song a whole new life in the spotlight, or even make it a bigger hit. And, don’t slack on the quality either, put in time and effort since you know you have a big audience right now.
Many videos, whether the official one or ones responding to it, have a dance or theme that contributes to them going viral. This is something to consider, because if this isn’t why the song went viral, you may have the opportunity to turn it into a challenge or trend. Be creative and try to start one that you think can catch on, or turn to collaborators who might help blow up the song even more.
In your “15 minutes” you’ll have more success reaching out to other big creators or artists who might want to collaborate or help you promote. Maybe you won’t get a response, but this could be a chance to gain allies and friends in the industry.
Some songs that go viral are an artist’s first release, but this is rare. You probably already have other music out or created. You, of course, want the viral song to keep being successful, but you really want to promote yourself as an artist while you have this new audience.
One artist who went viral and has kept up the success afterward is Doja Cat. This was highly due to the fact that she had a strong catalog of music, to which she directed new fans. You should actively promote your other music and make it accessible to fans of your viral song. If you don’t have much other music, start working on new releases as soon as you can.
Having a viral song will help your career in many ways, but it probably won’t make you a ton of money like you may think. Streams alone don’t produce much revenue for an artist, even big ones. That’s why you should promote your whole brand during this time. This includes merch and live shows or tours. If you don’t already have these in the works, start planning them as soon as you can. Although, don’t rush to make something that doesn’t represent you well, as that can have the opposite effect on continuing your success.
Finally, you may be thinking about how to turn this virality into a record deal. You should first add the song to your press kit or EPK. Know your stats about the song, so you’re ready to discuss it if the right people come your way. But don’t use this song as your only selling point. You want people to believe in you as an artist, not a one hit wonder.
Enjoy your success, but don’t think that’s the end of the hard work, because it’s only just beginning!
Source; Fitzgerald, Kiana. “What It’s Like for an Artist to Go Viral- and Move Past It” Complex, 7 Jan. 2019, https://www.complex.com/music/2019/01/what-its-like-to-go-viral-move-past-it