Written By Diane Martin, Rock the Dream
Instagram Live has been popular since it came out four years ago, but now with in-person concerts on hold it is more valuable than ever. Instagram offers features that make it the perfect platform for your live performances.
You can see your viewer count and their likes and feedback while broadcasting. Comments can be turned off if they’re distracting, but are a great way to engage and interact with fans. We’ve been forced to keep our entertainment virtual for now, so take advantage of live streaming for your fans!
Use these tips to make your live stream top notch;
- Plan ahead. Before you start a live stream, make sure you have a plan for the entire time. If it’s a performance, write out your set list, practice, and time it (You can go live for up to an hour). You may want to be more interactive with fans like with a Q&A, but have something else to talk about or get some questions beforehand, so that you don’t end up sitting in silence with no questions!
- Promote. After you plan your actual performance, plan when you’ll go live. Starting on a whim could be hit or miss depending how many of your followers are online. Post on your story or page, and on other social media, at least a few hours before, so your fans will know when to find you.
- Background. Even though it’s a pretty informal way to put on a show, make sure it still looks clean and professional. Plan your backdrop and outfit to fit the vibe of your performance. Your messy bedroom as a background won’t scream professional artist to your fans! Also, set up any equipment and a place to set your phone before starting, so you’re not fumbling around on camera.
- Lighting. Adequate lighting makes a huge difference. If your room lighting isn’t up to par, it might be worth it to invest in some more professional lighting, like a small ring light. Amazon has some affordable options starting around $30.
- Review. You can save your live streams to your camera roll. Take advantage of this and watch back any live concerts that you do to see where you can improve for next time. The comments won’t save, so try to read feedback between songs or at the end, or tell fans they can DM you after.
You don’t have to make your fans wait until the pandemic is over to see you perform, go live for them now!