Written by Jessie Cheng, Rock the Dream
Part of being a successful artist is understanding your target audience and fans. While you still can’t interact face to face during Covid, there are plenty of opportunities to connect with them through the Internet and social media. Doing so requires you to understand your fanbase and know how to most effectively reach out to them.
- Run online advertisements through platforms, such as Facebook and Ad Builder to promote your music. For instance, through Ad Builder, you can identify your target audience and most effectively promote your music to them. Through Spotify and iHeartRadio ads, listeners can learn more about your work, and you can build a more diverse, dynamic audience. Most importantly, Ad Builder provides analysis on the effectiveness of your ads, which is vital feedback that will allow you to most successfully target and build your fanbase.
- Plan a merchandise or album giveaway. Take advantage of your social media platforms to set up your own giveaway events. This is a great way to engage fans and reward them with a physical piece that showcases their dedication as a fan. Instagram is one of the most popular platforms for launching giveaways and is a quick way to grow your fanbase. To be eligible for winning giveaways, ask your fans to follow your account and tag their friends. This is an effective method to engage fans, reward them for their dedication, and build an even larger fanbase!
- Create a song cover contest where fans can post their own creative song covers of one of your songs on YouTube, Instagram, or Facebook. This is a wonderful opportunity for fans to demonstrate their own abilities and passion. Not only will their song covers serve as a powerful marketing tool for your music, this is a smart way for you to learn more about your fans, interact with them, and show that you appreciate their dedication.
What are you waiting for? Plan out your next action steps to continue building strong, tight connections with your fans through the universal language of music. Think outside of the box, and most importantly, remember to stay consistently creative!