Written by Lindsey Batista, Rock the Dream
A professional sounding artist bio really is important – some people even pay to have one written for them. But, you can do it yourself if you take the time and effort. Why is it so important you ask?
As the industry evolves, more artists are able to find success and steadily grow independently. While this is a good thing, it also means more competition on all levels of the industry. Whether it’s to be noticed by labels, promoters, blogs, collaborators, or just more fans, you’re always marketing either yourself or your music. The bio you have published on your Spotify, DPK, or anywhere else, is how you can make the connection between who you are as an artist and your music, which is what really grabs people. WHO ARE YOU?
Here is what to consider when writing your bio:
Organize your bio into short paragraphs, so it’s easy reading and doesn’t turn people off. The most important things go in the first paragraph, where you need to catch attention. What are the most notable accomplishments you’ve achieved to date.
For each piece of information you decide to include, ask yourself; why is it important? What does it convey? Why will someone care? Does it make you stand out? For example, the fact that you’ve loved music ever since you were a kid – well so has every artist, it goes without saying. If you did something EXTREMELY remarkable with music younger than everyone else, then that’s intriguing. And aside from what you have done, we need to know what you’re working on. Why should people be excited enough to keep following you?
Convey your aesthetic by trying to conceptualize your sound and message. Don’t go on and on, but give a description of your musical identity in your own words. Don’t come across like you think you’re the best thing to come around, or use opinionated phrases like “influential” or “super talented”, people can decide that themselves. Don’t play yourself down either, though, you’re trying to capture an audience.
Name drop only if it’s really relevant. If you worked with an artist who the average person will know, and it was a turn in your career, it is a big deal. If we want to know every person you’ve ever collab’ed with, we’ll check out your music. In addition, don’t talk about the artists that you think you sound like or want to be like, you’re promoting YOU here.
Write with a neutral and professional tone. Your bio should be in third person, it’s not coming from you, it’s about you. Always write with an active voice; “Her music creates emotion” not “emotion is created by her music”.
Don’t forget that editing is key, you don’t usually release the first draft of a song, right? Spellcheck is your friend, and there are plenty of examples to find for reference. Plus, get feedback from other people to see how you’re really coming across.
The length and depth may change depending where and how it’s used, but always make it intriguing. People need to hear why they want to listen and follow you. You should write a short bio to target music industry professionals, because they want just the highlights of your career. Anything longer, they will not read. For your fans, a longer bio with more background information works.
Something brought them to your bio, whether it was advertised or they went looking. Pull them in, so they keep reading, and keep you on their mind.
Source; Trandafir, Leticia. “How to Write an Effective Music Bio: The Musician’s Guide“. 2017. https://blog.landr.com/music-bio/