Written by Lindsey Batista, Rock the Dream
You may be wary of crowdfunding campaigns because you feel you’re just asking for handouts, or you may have never even thought of doing one. They’re actually a really common and successful way that musicians fund their projects. Crowdfunding gets your fanbase engaged and creates a community feel. Here’s how to run one!
Crowdfunding isn’t just asking for money from fans, it’s to support a project that they want just as much as you. This means you need to explain exactly what you need help in funding; for example, finishing an EP, producing a video for your new single, upgrading equipment, or whatever the project will be.
Also be transparent with the projected cost and set a goal for the campaign. This gives people a sense of how much they should contribute and how far along you are. It also shows legitimacy in that you have a plan in place for the funds.
There are plenty of ways to structure your campaign, but using a reliable crowdfunding platform is your best bet. People may recognize these and it will feel more professional and secure. The biggest ones are Kickstarter and Indiegogo, which have been around for a while and have raised tons of money for independent projects. A newer one you might have heard of is Patreon, which is a little different in that it’s more an ongoing, subscription-like set up. It can be good for a long-term project, but you must keep it up-to-date.
Once you set up your campaign, don’t be afraid to advertise it. True fans will want to support you and to get more great content! Of course, not everyone can or wants to make financial contributions, so give an alternate request like sharing the campaign or your other projects on social media.
Make sure to express your gratitude to everyone who helps out, and don’t underdeliver! By creating your campaign, you’re making a promise to deliver something at the end, so stay on your timeline and don’t slack in effort.
In addition, keep everyone updated on the progress you’ve made, specifically on what their donation covered and on the entire project overall. This way they feel they are a part of your team and of your success. Plus, it is a sign that you’re grateful and this will get more people excited (which gets more donations!).
Crowdfunding can be really successful when done right. It will also show you how dedicated your fans are, and how many are really just “followers”. There’s always a way to get around barriers, and money shouldn’t be an excuse to hold off on your career!