Written By; Ava Spolec, Rock the Dream
Have you noticed your posts receiving little interaction despite the effort you put in? Social media is actually a lot more complex than it may seem when it comes to promotion and growing a following. That’s why you need to strategize and plan ahead.
For an artist desiring to build a committed fanbase, social media scheduling is something to utilize. We all know how far and wide the media’s reach extends, but it is the user’s job to take advantage of it.
Although we at Rock the Dream are not a huge fan of duplicate posts on different online platforms, it’s better to have something than nothing at all. “SocialPilot” is one example of a site that can help you create a bulk schedule. You can create 500 posts and send them all over TikTok, Facebook, Twitter, Instagram, Pinterest, Tumblr. After a 14 day free trial, SocialPilot is priced at $50 for 5 users. Many tools are going to cost you something, but promoting your work is how you receive proceeds and new fans!
Another tip is to use calendar templates that can be found online where each post adds to your “long term social media goals”. It can be hard to envision posts for months in advance, but websites like “SocialSprout” can aid you in an “audit” which will show what got the highest level of engagement from your audience. Once you know what your followers appreciate the most, it will be easier to guide and plan your future posts.
Social media experts agree that the best time to receive recognition from followers is in the evening. Posts are best experienced later in the day. Around 6pm is the best, when more people are checking their phones.
With many helpful sites at your service, you can always schedule and plan your videos and posts by yourself. See what works best for you in the past, and then manage your own posting rhythm.
The most important thing is to be consistent, which will benefit your image. Your fans want to rely on you and your content. Growing your presence on social media is done by repeatedly standing out in one’s feed. Don’t let your content be swept under the wide web’s rug! Use the varying tools out there or make your own toolbox to allow your social media to soar.